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WELCOME TO DIGITAL PR TIPS

Keep up with the latest news and resources to expand your Digital PR knowledge

STRATEGY

Why Campaign-Led PR Is the Strategic Choice

Why a campaign-led PR strategy should replace one-off press moments with multi-channel narratives that build brand authority, strengthen search visibility and drive measurable impact

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RESOURCES

Digital PR Learning Resources You May Have Missed From February

Last month we found 42 learning resources that you should check out if you work in Digital PR

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CAMPAIGNS, OUTREACH

The rise of the fake expert: How to remain authentic in an inbox of fakes

While AI-generated personas might offer a shortcut to securing PR coverage, this deceptive tactic risks severe reputational damage, legal consequences, and a total loss of trust with journalists

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INSIGHTS, STRATEGY

Five Key Digital PR Shifts for Travel Brands in 2026

New report uncovers how to stay ahead of the curve in the travel industry to compete in this increasingly competitive, fast-moving environment

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CAMPAIGNS

The Best Valentine's Day PR Campaigns

17 Valentine's Day themed PR campaigns to use as campaign inspo

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STRATEGY

How Digital PR and Affiliates Won AI Recommendations

AI only recommends what it sees - make sure your brand is on its radar

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RESOURCES

Digital PR Learning Resources You May Have Missed From January

Last month we found 41 learning resources that you should check out if you work in Digital PR

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STRATEGY

How Stories in Content Help You Earn Quality Links, Brand Mentions, and Citations

Find out how weaving storytelling into SEO content earns you natural links, brand mentions, citations, and AI visibility

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STRATEGY

Why PR Is The Power Source For Brand Growth

If your brand isn’t telling its story, the internet will - fast, messy, and without context. PR is now your survival strategy

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GENERAL, RESOURCES

The best newsletters in 2026 to subscribe to if you work in Digital PR

24 of the best newsletters that will provide regular value to anyone working in Digital PR

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RESOURCES

Digital PR Learning Resources You May Have Missed From December

Last month we found 46 learning resources that you should check out if you work in Digital PR

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STRATEGY, GENERAL

Servicing Blue-Chip Brands: What 7 Years in a Media Agency Has Taught Me

My Digital PR journey from fast-paced link-building to Blue-Chip brands completely transformed my client approach

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OUR BLOG

LATEST POSTS

Hi, I’m Matt, and I’m here to help with your Digital PR strategy. I founded Digital PR Tips as a platform to share my knowledge. On this website you’ll find a library of helpful posts, useful resources and industry insights.

ABOUT US

WHO WE ARE & WHAT WE DO

01

STRATEGY AUDITS

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TRAINING

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REPORTING

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CAMPAIGNS

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CONTENT STRATEGY

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CONSULTANCY

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OUR SERVICES

HOW WE CAN HELP

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