Last month we found 55 learning resources that you should check out if you work in Digital PR.

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55 Great Digital PR Learning Resources We Found in November

Free PR Course

High Flyers PR Course

https://highflyersprcourse.com/why-were-allowing-pr-people-to-access-our-course-for-free/

Blogs

How to find experts for you Digital PR campaigns by Matt Seabridge

https://www.digitalprtips.com/blog/how-to-find-experts-for-your-digital-pr-campaigns

The Best Newsletters to subscribe to if you work in Digital PR by Matt Seabridge

https://www.digitalprtips.com/blog/the-best-newsletters-to-subscribe-to-if-you-work-in-digital-pr

How To Use Bluesky To Build A Media List by Matt Seabridge

https://www.digitalprtips.com/blog/how-to-use-bluesky-to-build-a-media-list

How To Stay Ahead of the Latest Trends and Insights in Digital PR by Matt Seabridge

https://www.theprinsider.com/post/how-to-stay-ahead-of-the-latest-trends-in-digital-pr

15 Statistics Page Examples That Have Earned 8,000 Links From 4,300 Referring Domains by James Brockbank

https://digitaloft.co.uk/statistics-page-examples/

Digital PR vs Traditional PR: Why They Should Work Together by Vince Nero

https://www.buzzstream.com/blog/digital-pr-vs-traditional-pr/

Journalist Requests: How to Find Them and Respond for Coverage by Vince Nero

https://www.buzzstream.com/blog/journalist-requests/

The Tabloid Technique: How to Easily Land Local Links With Digital PR by Joshua Hardwick

https://ahrefs.com/blog/tabloid-technique/

How To Get Press Coverage This Christmas - Eight Essential Tips by Shannon Peerless

https://www.wpragency.co.uk/2024/11/how-to-get-press-coverage-this-christmas-eight-essential-tips/

How To Master Digital PR in Australia by Georgia Anderson

https://www.theprinsider.com/post/how-to-master-digital-pr-in-australia

How to Navigate Digital PR in Germany and Create Digital PR Campaigns That Get Coverage by Sophie Wolge

https://www.theprinsider.com/post/digital-pr-in-germany

How To Master Digital PR in Spain by Lau Miguez

https://www.theprinsider.com/post/how-to-master-digital-pr-in-spain

The art of communicating with journalists: How to get your campaigns to cut through the noise by Holly Scott

https://distinctly.co/blog/the-art-of-communicating-with-journalists/

How to Get Results with DPR Around Black Friday & Cyber Monday by Sacha Mooney

https://thisisnovos.com/blog/how-to-get-digital-pr-results-around-black-friday/

3 Reasons Your eCommerce Business Needs Brand PR by Jess Higgins

https://thisisnovos.com/blog/why-your-ecommerce-business-needs-brand-pr/

19 Best PR Newsletters That Deserve A Spot In Your Inbox by Vince Nero

https://www.buzzstream.com/blog/pr-newsletters/

How To Get Ahead As A PR Newbie by Jessica Pardoe

https://jessicapardoe.com/2024/11/15/how-to-get-ahead-as-a-pr-newbie/

Learn how to supercharge your AI Digital PR strategy (Whitepaper) by Distinctly

https://links.distinctly.co/digitalpr-ai-whitepaper

Who’s Winning Off The Back Of The Affiliate Publication Drops? by Louise Linehan

https://ahrefs.com/blog/affiliate-publisher-site-reputation-abuse/

Pitch Perfect: Quality Over Quantity Wins in Digital PR by Catherine Hansen

https://seoplus.com/digital-pr/digital-pr-quality-strategies/

Utilising Data To Bring PR To Life Part 1 by Work PR

https://workpr.co.uk/utilising-data-to-bring-pr-to-life-part-1/

Utilising Data To Bring PR To Life Part 2 by Work PR

https://workpr.co.uk/utilising-data-to-bring-pr-to-life-part-2/

How to tailor reactive strategies to suit your industry by Rosa McLeod

https://distinctly.co/blog/reactive-strategies-for-different-industries/

Digital PR for healthcare businesses in France by Camille Corolleur

https://distinctly.co/blog/france-digital-pr-health-industry/

Is B2B PR Really Harder than B2C PR? by Becca Tee

https://www.repeatdigital.com/blog/is-b2b-pr-really-harder-than-b2c-pr/

Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands by Scott Baradell

https://www.trustsignals.com/blog/digital-pr-campaign-examples-30-surveys-that-earned-backlinks-and-fueled-seo-success-for-brands

What is Link Bait? A Guide [+Real Examples] by Dymytro Sokhach

https://editorial.link/link-baiting/

Knuckleballs, or why we are applying more creativity to Digital PR in 2025 by Alex Cassidy

https://www.linkedin.com/pulse/knuckleballs-why-we-applying-more-creativity-digital-pr-alex-cassidy-0naof

Putting The Expertise in EEAT For Digital PR by Reflect Digital

https://www.reflectdigital.co.uk/blog/putting-the-expertise-in-eeat-for-digital-pr

4 Digital PR tips for Black Friday by Damian Summers

https://www.impressiondigital.com/blog/digital-pr-for-black-friday/

How To Elevate Your Pitch by Sophie Barnes

https://kaizen.co.uk/blog/digital-pr/how-to-elevate-your-pitch

Digital PR: The Ultimate Guide for 2025 by Biswajit Dutta

https://dygence.com/digital-pr-the-ultimate-guide/

3 ways PR pros can strengthen relationships with journalists to improve their media relations strategy by Kristen Dunleavy

https://muckrack.com/blog/2024/11/19/ways-pr-pros-can-strengthen-relationships-with-journalists

Insights From brightonSEO 2024 - How to Evaluate the Value of a Link by Kaitie Frank

https://www.pageonepower.com/linkarati/insights-from-brightonseo-2024-how-to-evaluate-the-value-of-a-link

Social Posts

What you can do in December if you don’t have a Christmas PR story ready to go by Jasmine Granton

https://www.linkedin.com/posts/jasmine-granton-27654159_its-december-next-weeeeek-good-activity-7266770369368231936-iWFh

5 things that have changed and 5 things that haven’t changed in the Daily Mail Newsroom over the last 20 years by Paul McEntee

https://www.linkedin.com/posts/mcenteepaul_%F0%9D%90%80-%F0%9D%90%8D%F0%9D%90%84%F0%9D%90%96%F0%9D%90%92%F0%9D%90%91%F0%9D%90%8E%F0%9D%90%8E%F0%9D%90%8C-%F0%9D%90%8F%F0%9D%90%91%F0%9D%90%88%F0%9D%90%8C%F0%9D%90%84%F0%9D%90%91-%F0%9D%90%85%F0%9D%90%8E%F0%9D%90%91-%F0%9D%90%8F%F0%9D%90%91-activity-7267084786974781440-xiw6/

Five tips that have helped me land links in tier-one American titles by Charlie Biggs-Thomas

https://www.linkedin.com/posts/charlie-biggs-thomas-705b58131_digitalpr-thanksgiving-journorequest-activity-7268190919374356480-QmsV/

Why most Digital PR campaigns are missed opportunities by David White

https://www.linkedin.com/posts/david-white-c3_digitalpr-linkbuilding-seo-activity-7269259000163045376-_fAu

The emotional drivers behind successful digital PR campaigns by Veronica Fletcher

https://www.linkedin.com/posts/vf12896_digitalpr-linkbuilding-activity-7267459388456542208-HcqE

The most overused words in AI written pitches by Veronica Fletcher

https://www.linkedin.com/posts/vf12896_digitalpr-linkbuilding-activity-7264564815522586626-vstO/

Four ways you can effectively repitch a campaign by Veronica Fletcher

https://www.linkedin.com/posts/vf12896_how-to-repitch-a-campaign-activity-7262029086502318080-9W5S/

Podcasts

Where does digital PR fit in a broader brand strategy? - Linking Out Loud Podcast w/ Stephen Kenwright

https://open.spotify.com/episode/1nkzEBP7J6GT6hRzrRQtpF

Choosing the right digital PR strategy for your client - Linking Out Loud Podcast w/ Thea Chippendale

https://open.spotify.com/episode/2f5mSwcIH0eUEhYUnjH0jn

Regional Differences - Mastering Digital PR in Spain and LatAm - Linking Out Loud Podcast w/ Lau Miguez

https://open.spotify.com/episode/4PUtnnKS1OrPWxHRZQ9KiS

Should PR Pros be SEO Experts? How SEO and Digital PR Are Evolving Together - Linking Out Loud Podcast w/ Isa Lavahun

https://open.spotify.com/episode/75G2FISeVHx6oaI7zqriMo

Successful Digital PR in Australia - BuzzStream Podcast w/ Ellie Sumner

https://www.buzzstream.com/blog/australia-digital-pr-podcast/

Reimagining Hero Content - BuzzStream Podcast w/ Amber Carnegie

https://www.buzzstream.com/blog/hero-content-podcast/

Building Your Digital PR Toolkit: Expert Tactics - BuzzStream Podcast w/ Olivia Lott

https://www.buzzstream.com/blog/digital-pr-toolkit-podcast/

What is Digital PR - The Digital Marketing Podcast w/ Jane Hunt

https://targetinternet.com/resources/what-is-digital-pr

How PR Can Influence All Parts of the Funnel - Not Just Brand - Marketing The World Podcast w/ Natasha Hill

https://open.spotify.com/episode/0ftvFgrz0PpkmzMKHydYjo

Making the Most of Substacks for PR: Tips on Subscribing and Pitching - Digital PR Explained Podcast

https://open.spotify.com/episode/0HybOntE05bGwH7ASg3keS

Pitching Expert Reactions to Trending News: A Guide To Newsjacking - Digital PR Explained Podcast

https://open.spotify.com/episode/3aSTAGRNjleMq0J2eyIhYn

Slides

Data-Driven Lessons from 12+ Years of Content-Led SEO - Ross Hudgens at brightonSEO San Diego 2024

https://docs.google.com/presentation/d/1rTl26ndWcX3L9d8g5-UEDBooKT4pHaVxwGWr1GfqgqE/

​How to get hundreds of organic backlinks through statistics link building​ - Roni Shehy at brightonSEO San Diego 2024

https://speakerdeck.com/ronishehu/how-to-get-hundreds-of-organic-backlinks-through-statistics-link-building-47a97041-6481-4c5d-89ec-abee900197fd

You can view last month's round up at https://www.digitalprtips.com/blog/digital-pr-learning-resources-you-may-have-missed-from-october-2024

Want to do even more learning?

Found this list useful? The Digital PR Library is your go to resource to get better and more efficient at any aspect of Digital PR.

The library is a database of more than 1,600 learning resources in many formats, covering over 150 different categories. From the working parts of the job such as outreach and brainstorms, to the more personal topics such as burnout and progression, we're confident you'll be able to find some resources that can help serve as solutions to your problems.