RESOURCES

THE DIGITAL PR LIBRARY

RESOURCE LIBRARY

Looking to expand on your Digital PR knowledge? Our Digital PR library aims to round up some of the best learning resources on the internet that will help you become a Digital PR expert.

To use the resource library, simply use the filters by tags button to select the topic that you want to learn more about. From there, the table will update to show you a list of learning resources in a variety of formats including blog posts, podcasts, webinars and more that are related to your chosen topic. Since the library has become quite large, we've also selected a small number of resources from each category as "Featured" resources to help guide you on where to start.

TITLE	PUBLICATION	FEATURED
What is a PR Campaign? How-to Guide with Examples (2025)	Prowly
What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage	Muck Rack
How to secure product placements in top-tier publications	Cedarwood Digital
Mastering Productivity in Digital PR	LinkedIn
Why Your Digital PR Tactics Aren’t Working (and What to Do Instead)	The PR Insider
How To Write A Great PR Brief	WPR Agency
Five Resources to Spark Creative Ideas for Digital PR Campaigns	Motive PR
10 brutal PR truths they don’t teach you when you start out	LinkedIn
Here’s how to go about running a campaign retrospective to uncover learnings from an underperforming campaign	LinkedIn
The Truth About In-House PR - The Digital PR Podcast w/ Sophie Mawby	The Digital PR Podcast
PR Campaigns I Saw and Kinda Liked Vol. 1	Digital PR Tips
Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic	Digital PR Tips	✔
12 Digital PR Metrics To Include In Your Reports	BuzzStream	✔
Why (some) of your colleagues are the biggest threat to creative success	Mark Perkins Creative
Here's an idea: why don't we bin the brainstorm	Mark Perkins Creative	✔
Our Best Digital PR Campaigns of 2024	Reflect Digital
How To Gain Location-Specific Digital PR Links (English Speaking)	NOVOS
Should influencer marketing be part of your digital PR strategy?	Distinctly
How to balance your PR career and parenthood as a Dad	The PR Insider
What is Reactive Digital PR for Link Building?	Octiv Digital
Do you ever feel like you're stuck in a rut when it comes to ideation?	LinkedIn
Brand mentions are the new backlinks in the age of AI search	LinkedIn
Measuring Success with Digital PR - BuzzStream Podcast w/ Chris Panteli	BuzzStream Podcast
How to make your stats usable to journalists	PA Media	✔
Digital PR Ideation Techniques to Test in 2025	NOVOS
How to Track Your Press Coverage: a Step-by-Step Guide for eCommerce Brands	NOVOS
This Therapist Is Not Who She Seems to Be	Allure
How Do AI Content Detectors Work? Answers From a Data Scientist	Ahrefs
4 Reasons Not to Sleep On Nofollow Links in Your Digital PR Strategy	Bring Digital
PR should be tracking more than reach - here are the metrics that matter	PRMoment
Top 10 Digital PR Strategies to Drive Backlinks and Organic Traffic	The HOTH
Learnings from a FOI campaign	LinkedIn
Work things we forget are normal	LinkedIn
The Importance of Brand Building - The Digital PR Podcast w/ Stephen Kenwright	The Digital PR Podcast	✔
How to Critique Your Campaign Ideas (and What to Do When They Don’t Land) - Linking Out Loud Podcast w/ Hannah Smith	Linking Out Loud Podcast
The Best Experts for Earning PR Coverage	Digital PR Tips	✔
Why Google Loves Author Bio Links to Pages	Bottle	✔
The dos and don’ts of brands jumping on the back of a news story	PA Media
Measurement in Digital PR and Link Building	Impression
Traditional PR vs Digital PR: The key differences and why it’s important	Impression
Syndicated Links: What is the SEO value of Content Syndication?	Bottle	✔
Breaking Borders: Building Your Brand Awareness Through Global Campaigns - LoftTalk w/ Jack Adamson	LoftTalk
Best Digital PR Campaigns: 20 Amazing Examples	Studiohawk
The Ultimate Checklist for a Successful Digital PR Campaign	Studiohawk
How to write a media pitch	Studiohawk
How to write a great subject line	JournoFinder	✔
How To Make An Effective Freedom Of Information (FOI) Request	JournoFinder	✔
How to Use Reddit for Digital PR: A Complete Guide	JournoFinder
Refreshing your PR strategy for 2025	Connective3
Our Favourite Digital PR and Marketing Campaigns of 2024	Motive PR
The PR Wild Campaign That Took Mark Rofe From PR Expert to Viral Sensation Overnight - Market Movers Podcast	Market Movers Podcast
Reactive PR & AI: How to capitalize on trending topics faster	Search Engine Land
2024 SEO Year Recap: Link-Building Experts Spill On The Results!	editorial.link
Top Digital PR Trends to Watch in 2025	Reflect Digital
Alex’s Strategy Resource Library	LinkedIn
Switching from Link Building to Digital PR - BuzzStream Podcast w/ Sage Singleton	BuzzStream Podcast
Can you have TOO much SEO data? - SERPs Up Podcast w/ Katy Powell	SERPs Up Podcast
Are backlinks still worth it in 2025? - Search With Candour Podcast w/ Tamara Novitovic	Search With Candour Podcast
How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths	The PR Insider	✔
2024 Annual Campaigns Report	The PR Insider
How to Use Your Marketing Expertise to Transition into a PR Role	The PR Insider
PR for the algorithm age - 5 tips to pitch stories that rank and resonate	Search Engine Land
Crafting the Best Seasonal Stories: Tips for PR Success	Idea Grove
4 steps for correcting important mistakes in statements	PR Daily
How a Digital PR Campaign About Fast Food Went Viral - BuzzStream Podcast w/ Chris Lewis	BuzzStream Podcast
State of Digital PR Report (2025)	BuzzStream	✔
CoverageBook Benchmarking Report 2025: The Analysis	CoverageBook
The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025	The HOTH	✔
State of AI in PR 2025 Report	Muck Rack
Press Deadlines: The 2025 Guide	Get Featured	✔
Clever PR tricks that elevate small brands	PRMoment	✔
What is digital PR anyway?	colourful comms
Tips for new freelancers	colourful comms
New Data Suggests AI Prefers High DA Publishers	BuzzStream
The Future of Digital PR: Trends to Watch in 2025	The HOTH
How Digital PR Boosts Your Domain Authority and Search Rankings	The HOTH
How to Use Expert Quotes in Digital PR Reactive Campaigns	SEO Works
4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies	NOVOS
PRs, Are You Guilty of Killing Your Own Pitch?	LinkedIn
Controversy of Coverage Guarantees - The Digital PR Podcast w/ Paul Stollery	The Digital PR Podcast
The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt - Embracing Marketing Mistakes Podcast	Embracing Marketing Mistakes Podcast
Bridge or Burn? Deciding Whether To Seek Digital PR Coverage in Opposing Outlets	StrategiQ
An alarming 33% have considered leaving the industry because of ‘the stress of working in New Business or on pitches’	Marketing Communication News
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)	Ahrefs
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True	Ahrefs
How iGaming Brands Can Utilise Data in Digital PR	Reboot
We Ask the Journalists Series: WFLA’s Brody Wooddell	NOVOS
How to Build (Actually Valuable) Backlinks \| Ultimate Tactics List	Root Digital
The Most Popular PR Campaigns: What’s Working and Why	Wild PR
Nine Digital PR Tips for Startups	Motive PR
PR and LGBT+ History Month – should your client get involved?	PRMoment
Success Tips for Starting Your PR Career	Cision
Coming up with creative ideas and how to plan for your next ideation session	Hallam
How to find journalists to cover your digital PR campaign	JournoFinder
10 Best HARO & Connectively Alternatives (Since it Shut Down)	BuzzStream	✔
9 Proven Ways To Build Links During Christmas & New Year	NOVOS
How To Protect Yourself From A Negative News Cycle	All You Can E-E-A-T
How to Write a Media Pitch: Examples & Template	PR Newswire
5 Data Sources to Supercharge Your 2025 Digital PR Campaigns	NOVOS
A stress free guide to handling client demands over the holidays	PRMoment
Why media intros should never be skipped	LinkedIn
Owning In-House Digital PR - BuzzStream Podcast w/ Victoria Schmid	BuzzStream Podcast
How to Earn Coverage - BuzzStream Podcast w/ Peter Shankman	BuzzStream Podcast
My Digital PR Wishlist for 2025	Digital PR Tips
How Digital PRs Have Changed Their Strategy in 2024	Digital PR Tips	✔
My Favourite Christmas Campaigns	Digital PR Tips
The top 50 creative brand marketing campaigns of 2024	Famous Campaigns	✔
PR Trends 2025 Report	Prowly
How to Create a Winning Link Building Plan in 2025 (That Actually Works)	FatJoe
How I TRIPLED Organic Traffic in 12 Months By Focusing on Value, Not Search	BuzzStream
How to Secure Last-Minute Christmas Press Coverage for Your eCommerce Brand	The PR Insider
A Beginner’s Guide to Digital PR	Correct Digital
How Propellernet’s Digital PR Team Turned Data into Viral News in 2024	Propellernet
How to Get The Most Out of Your Marketing Agency in 2025 - LoftTalk Webinar w/ Nina Edwards & Beth Crowe	LoftTalk
Reactive wrap-up: 24 reactive campaigns we wish we’d thought of in 2024	Distinctly
The Power of Storytelling in Digital PR: Tips and Techniques	Studiohawk
Comms professionals’ predictions for AI in 2025	PR Daily
Where Do #Journorequests Come From [Data Study]	BuzzStream
25 PR & Communications Trends for 2025	Vuelio
The Impact of Digital PR on SEO	NOVOS
The State of Digital Agencies 2024	The New Leader
6 Digital PR Trends To Watch in 2025	NOVOS
24 Blogs From 2024 That Digital PRs Should Read	Digital PR Tips	✔
Digital PRs Share Their Favourite Campaigns From 2024	Digital PR Tips	✔
Expert Predictions For Journalism In 2025	TechRound
Why Link Building Will Look Radically Different in 2025	BuzzStream
What is Reactive PR and How Does it Differ from Proactive PR?	BuzzStream
Digitaloft’s SEO, Content & Digital PR Predictions for 2025	Digitaloft
Reactive Digital PR: What is it & how do you do it?	Root Digital	✔
10 HARO Alternatives To Score Real Media Backlinks in 2025	editorial.link
Original Research as a PR Superpower - Digital PR Explained Podcast w/ Liz Weir	Digital PR Explained Podcast
How to do your own digital PR on a budget	JournoFinder
Maximising Digital PR Success This Festive Season - LoftTalk Webinar w/ Millie White	LoftTalk
High Flyers PR Course	High Flyers PR Course
4 Digital PR tips for Black Friday	Impression
How To Elevate Your Pitch	Kaizen
How To Create a Digital PR and SEO Strategy for Maximum Brand Impact	Victorious
Pitching Expert Reactions to Trending News: A Guide To Newsjacking - Digital PR Explained Podcast	Digital PR Explained Podcast
Making the Most of Substacks for PR: Tips on Subscribing and Pitching - Digital PR Explained Podcast	Digital PR Explained Podcast
The Tabloid Technique: How to Easily Land Local Links With Digital PR	ahrefs	✔
How To Get Press Coverage This Christmas - Eight Essential Tips	WPR Agency	✔
Journalist Requests: How to Find Them and Respond for Coverage	BuzzStream
Pitch Perfect: Quality Over Quantity Wins in Digital PR	seoplus+
Utilising Data To Bring PR To Life Part 1	Work PR
Utilising Data To Bring PR To Life Part 2	Work PR	✔
How To Stay Ahead of the Latest Trends and Insights in Digital PR	The PR Insider	✔
How To Master Digital PR in Australia	The PR Insider
Learn how to supercharge your AI Digital PR strategy (Whitepaper)	Distinctly
How to tailor reactive strategies to suit your industry	Distinctly	✔
How to Get Results with DPR Around Black Friday & Cyber Monday	NOVOS
3 Reasons Your eCommerce Business Needs Brand PR	NOVOS
Building Your Digital PR Toolkit: Expert Tactics - BuzzStream Podcast w/ Olivia Lott	Buzzstream Podcast
Regional Differences - Mastering Digital PR in Spain and LatAm - Linking Out Loud Podcast w/ Laura Miguez	Linking Out Loud Podcast
What is Digital PR - The Digital Marketing Podcast w/ Jane Hunt	Target Internet
How PR Can Influence All Parts of the Funnel - Not Just Brand - Marketing The World Podcast w/ Natasha Hill	Marketing The World Podcast
The most overused words in AI written pitches	LinkedIn	✔
Where does digital PR fit in a broader brand strategy? - Linking Out Loud Podcast w/ Stephen Kenwright	Linking Out Loud Podcast	✔
Choosing the right digital PR strategy for your client - Linking Out Loud Podcast w/ Thea Chippendale	Linking Out Loud Podcast
Four ways you can effectively repitch a campaign	LinkedIn	✔
The Best Newsletters to subscribe to if you work in Digital PR	Digital PR Tips	✔
How to find experts for you Digital PR campaigns	Digital PR Tips
Knuckleballs, or why we are applying more creativity to Digital PR in 2025	LinkedIn
19 Best PR Newsletters That Deserve A Spot In Your Inbox	BuzzStream
How To Get Ahead As A PR Newbie	Jessica Pardoe	✔
How to Navigate Digital PR in Germany and Create Digital PR Campaigns That Get Coverage	The PR Insider	✔
Digital PR vs Traditional PR: Why They Should Work Together	BuzzStream
Digital PR: The Ultimate Guide for 2025	Dygence	✔
What you can do in December if you don’t have a Christmas PR story ready to go	LinkedIn	✔
15 Statistics Page Examples That Have Earned 8,000 Links From 4,300 Referring Domains	Digitaloft	✔
The art of communicating with journalists: How to get your campaigns to cut through the noise	Distinctly
3 ways PR pros can strengthen relationships with journalists to improve their media relations strategy	Muck Rack
How To Use Bluesky To Build A Media List	Digital PR Tips
Should PR Pros be SEO Experts? How SEO and Digital PR Are Evolving Together - Linking Out Loud Podcast w/ Isa Lavahun	Linking Out Loud Podcast
Reimagining Hero Content - BuzzStream Podcast w/ Amber Carnegie	Buzzstream Podcast
5 things that have changed and 5 things that haven’t changed in the Daily Mail Newsroom over the last 20 years	LinkedIn	✔
How To Master Digital PR in Spain	The PR Insider
Is B2B PR Really Harder than B2C PR?	Repeat Digital
Digital PR for healthcare businesses in France	Distinctly
Digital PR Examples: 30+ Surveys That Earned Backlinks and Fueled SEO Success for Brands	Trust Signals Marketing
Five tips that have helped me land links in tier-one American titles	LinkedIn
Why most Digital PR campaigns are missed opportunities	LinkedIn
The emotional drivers behind successful digital PR campaigns	LinkedIn
Successful Digital PR in Australia - BuzzStream Podcast w/ Ellie Sumner	Buzzstream Podcast
Insights From brightonSEO 2024 - How to Evaluate the Value of a Link	Page One Power
Data-Driven Lessons from 12+ Years of Content-Led SEO - brightonSEO San Diego 2024	Ross Hudgens brightonSEO San Diego 2024 Slides
How to get hundreds of organic backlinks through statistics link building - brightonSEO San Diego 2024	Roni Shehy brightonSEO San Diego 2024 Slides
What is Link Bait? A Guide [+Real Examples]	editorial.link
Putting The Expertise in EEAT For Digital PR	Reflect Digital
How To Talk About Mental Health At Work	Digitaloft	✔
Here are 10 things to include in your PR idea pitch to senior stakeholders (and get it approved)	LinkedIn
How To Fix Boring Figures	LinkedIn
Looking to land gift guides and product PR in the lead-up to Christmas? Here’s what works for me, year in year out	LinkedIn	✔
Mental Health Check: The Importance of Stepping Away from the News Agenda	LinkedIn
Journalism in France: Learnings from the other side	Distinctly
“My boss was nasty and cold. I ended up turning to drink”: Unmasking the ‘toxic’ experiences at some Northern agencies	Prolific North
How to Create PR Campaigns for iGaming Brands	The PR Insider	✔
Digital PR Link Building: Strategies, Examples and Tips	Siege Media	✔
Digital PR Experiment: How to double your email open rates	LinkedIn
How Agencies Can Help PR Graduates Bridge the Skills Gap and Transition Smoothly into Their Careers	The PR Insider
How to Talk to Your Clients About Quality Links vs Quantity in Digital PR and Deliver Better SEO Results	The PR Insider	✔